Business leaders are today urging local businesses across Worcestershire to get behind the European Wheelchair Basketball Championships which heads to the City from August 28th to September 6th 2015.
As the City welcomes 300 competitors, 250 volunteers and officials, alongside an expected 10,000 spectators and the European media - local hotels, restaurants and bars are likely to feel an uplift in revenue and businesses are urged to consider the many commercial opportunities that could be available.
The City won the right to host the event in 2013, with the awarding panel impressed by Worcestershire's approach to the education of elite athletes. With European trade opportunities opening up, the bid team believe that bringing events with a European and International flavour is critical to the lifelong success of the city.
The event will be the official European qualifier for Rio, giving local families the opportunity to experience the excitement and sporting theatre of elite Paralympic sport locally.
Charlie Bethel, CEO British Wheelchair Basketball said:
“The growth of our sport following 2012 has been phenomenal. More people want to engage and participate in wheelchair basketball than ever before and with an aging population this trend will continue. We are increasingly being approached by media and commercial sponsors looking to capitalise on these opportunities.”
Leader of Worcestershire County Council, Councillor Adrian Hardman said:
"Worcestershire welcomes our European neighbours to the county to experience our world class hospitality. There is no doubt that the Championships will bring revenue to the county and this is always a positive for Worcestershire and its residents."
Gary Woodman, Executive Director of Worcestershire Local Enterprise Partnership, said:
“The European Wheelchair Basketball Championships will undoubtedly create revenue opportunities across Worcestershire. Sport has made a noticeably positive impact to our local economy in recent years and we are confident that the European Wheelchair Basketball Championships will be able to provide an even greater economic boost. I would encourage local businesses to consider the many commercial opportunities that the Championships could provide.”
Mike Ashton, Chief Executive of Herefordshire and Worcestershire Chamber of Commerce said:
“We are hoping that many of the City’s retailers welcome our European partners through events and themed offers. This is a great opportunity for local businesses to show what they have to offer to the rest of Europe and working together we can achieve better export potential.”
Local businesses wishing to get more involved in the European Wheelchair Basketball Championships should contact firstname.lastname@example.org
To buy tickets to this event please visit www.euro2015.uk or call the ticketline 0844 888 9991