IWBF

28th August - 6th September

Worcester, England

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European Wheelchair Basketball Championships 2015 on a digital high

  • The European Wheelchair Basketball Championships is being held at the University of Worcester Arena from August 28th to September 6th 2015.
  • The event has announced that in the opening weekend alone a total of 77,758 views were recorded from over 26,016 unique visitors, mirrored by tremendous engagement across social media channels.
  • Statistics demonstrate the significant potential for Paralympic Sports to reach wider audiences

Organisers of the European Wheelchair Basketball Championships 2015 have announced that the opening weekend of the event has been a great digital success.

Within the first 48 hours of the event the live stream channel had clocked up 77,758 views from 26,016 unique visitors. The most popular session was recorded as GB Men v Poland on Saturday 29th August with 5,228 views.

72% of the traffic was watching the game live with 35% of people accessing from mobile phones and 11% from tablet devices. The top three European audiences, recorded by Livestream were 27% UK, 12% Germany & 10% Spain, with the remainder from the rest of Europe.

The EuroWBChamps2015 Facebook Page, established specifically for the event and as reported by CrowdControlHQ received 76,657 page views in the opening weekend and in combination with the official twitter account achieved a total reach of 464,127. Demonstrating the impact of the GB squad, the British Wheelchair Basketball Facebook page also had 22,863 views and over 2000 engagements recorded across the same period.

Jan Berteling IWBF Europe said:

“IWBF Europe is thrilled with the digital engagement associated with the opening weekend of the European Wheelchair Basketball Championships 2015. It is always a challenge for any host country to draw in the wider European community and it is fantastic that the event organisers have achieved a significant digital audience across Europe.”

Michelle Leavesley Board Member (Marketing Communications) for British Wheelchair Basketball said:

“The results from the European Wheelchair Basketball Championships opening week demonstrate the tremendous potential sport has to influence the hearts and minds of people, at a much wider scale than the physical arena itself. As a UK host of an official road to Rio qualifying event, we are thrilled to be setting the benchmark really high when it comes to digital engagement.”

Ellie Jackson, Communication Officer British Wheelchair Basketball said:

“British Wheelchair Basketball has seen a significant growth in digital engagement over the past year. Our players, clubs and coaches are far more digitally savvy and recognise the power of digital engagement to build awareness as well as their fan base.”

British Wheelchair Basketball has pro-actively encouraged the development of digital approaches across the voluntary club sector. The winners of the Digital Innovation Award at the Richard Langhorn Trust Wheelchair Basketball Awards 2015 were Thames Valley Kings and Cardiff Celts.

The European Championships runs until September 6th at the University of Worcester Arena.  The Livestream feed is available at http://euro2015.uk/euros/index.cfm/schedule/